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Managing a website and social media for your business can feel overwhelming. One minute, you’re updating a page or posting content, and the next, weeks have passed, and everything feels out of sync. Sound familiar?

The good news is—you don’t have to do everything at once. A strong online presence isn’t about being everywhere all the time. It’s about having intentional and manageable steps that work for you.

Where to Start?

If your website or social media has been quiet for a while, don’t stress. Here’s how to ease back in:

1️⃣ Refresh Your Profiles – Update your website, LinkedIn, or Facebook with current services, links, and a profile bio that reflects where your business is now. Small updates can make a big difference.

2️⃣ Start Small & Consistent – Instead of feeling pressured to post every day, focus on one or two valuable updates a week. Whether it’s a quick tip, a behind-the-scenes look, or a reminder of what you do, consistency matters more than volume.

3️⃣ Engage Before You Post – Before posting on social media, spend time commenting on others’ content, joining conversations, or resharing helpful insights. Engagement builds visibility naturally.

4️⃣ Make Your Content Work for You – Have a blog post? Use it as a LinkedIn article. Shared a tip on social media? Turn it into a quick guide for your website. Repurposing content saves time and keeps your message clear.

Need Help?

Managing websites and social media doesn’t have to be overwhelming. Whether you need a quick refresh, ongoing support, or a strategy to make things easier, I’m here to help.

Let’s make your online presence work your way.

📩 Drop me a message at jessjabbi@vayourway.co.uk or Find out more at www.vayourway.co.uk

Cash flow is the lifeblood of any small business, and effective credit control is key to maintaining financial health. Without a reliable system to manage outstanding invoices and ensure timely payments, businesses risk falling into cash flow issues that can jeopardise growth and stability. Here are some practical tips for efficient credit control tailored to small businesses.

1. Set Clear Payment Terms

Start by establishing clear and concise payment terms from the outset. Whether it’s 14, 30, or 60 days, ensure your customers understand when payment is due. Include these terms on invoices and contracts to avoid any confusion later.

2. Invoice Promptly and Accurately

The sooner you send an invoice, the sooner you can expect payment. Double-check your invoices for accuracy to prevent delays caused by disputes or errors. Automated invoicing software can help streamline this process.

3. Perform Credit Checks

Before extending credit to a new customer, perform a credit check to assess their ability to pay. This simple step can save you from dealing with late payments or defaults down the line.

4. Monitor Outstanding Payments

Keep a close eye on your accounts receivable. Regularly review which invoices are outstanding and follow up promptly. Using tools like accounting software or spreadsheets can make tracking easier and more efficient.

5. Automate Reminders

Automated reminders can save time and ensure consistent follow-ups. Many invoicing platforms offer features to send reminders at predetermined intervals, ensuring customers are aware of their obligations without manual intervention.

6. Build Strong Relationships

Good relationships with customers can make conversations about payment more straightforward. Communicate openly, address any issues they may have, and always approach late payment discussions with professionalism.

7. Offer Incentives for Early Payment

Encourage prompt payments by offering discounts for early settlement. A small percentage discount can motivate customers to pay quickly, improving your cash flow.

8. Have a Clear Late Payment Policy

Define what happens when payments are late. Whether it’s adding interest or charging late fees, make sure this is outlined in your payment terms. Enforcing these policies can deter habitual late payments.

9. Consider Outsourcing

If credit control becomes too time-consuming, outsourcing to a professional credit control agency can be a worthwhile investment. They have the expertise to manage accounts effectively, freeing up your time to focus on growing your business.

Efficient credit control isn’t just about chasing payments; it’s about creating a system that supports your business’s financial stability and growth. With clear policies, proactive monitoring, and strong customer relationships, small businesses can maintain healthy cash flow and avoid unnecessary financial stress.